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BeckyLynn Schroeder is an experienced Senior Account Manager at Shepherd, with a career in public relations spanning over a decade. Prior to this role, BeckyLynn served as an Account Executive at Edelman, where significant contributions included relationship building with industry influencers, leading an award-winning rebranding initiative, and designing tailored PR programs focusing on corporate reputation. BeckyLynn also developed a measurement tool for evaluating earned media success and managed junior staff. Earlier positions included an Account Assistant role at BRAVE Public Relations/KCPR, where responsibilities involved drafting press materials and coordinating media events. BeckyLynn's career began as a Coordinator for Fashion Week Tampa Bay, and academic credentials include a Bachelor of Arts in Mass Communications from the University of South Florida.