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Michael Liu currently serves as the Senior Cannabis Strategy Officer at MaxCore Vape, the American subsidiary of China First Union Group, overseeing the production and global distribution of cannabis vape products since September 2016. Additionally, since July 2016, Michael has held the position of Senior Nicotine Hardware Sales at Shenzhen FirstUnion Technology Co., Ltd., contributing to the company's innovations in vaping technology. Michael's educational background includes a Master's degree in Marketing and Management from the University of Birmingham and a Bachelor's degree in International Business from the University of Worcester.