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Phan BAI is a seasoned executive with extensive experience in business development and innovation, currently serving as Vice President of Global Business Development at Shelly North Carolina, Inc. since April 2023. As a co-founder of "New Shelly," Phan is focused on delivering Intelligence as a Service. Prior to this role, Phan was an entrepreneur at Wesourcer, where efforts included developing a plastic waste collection and recycling business. With a significant tenure at Veolia, Phan held multiple leadership positions, including Business Development Leader in Circular Economy and CEO of Veolia Water Japan, managing operations across various regions. Educational background includes advanced studies at INSEAD and ESCP Business School, along with a degree in Civil Engineering from ESTP.