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Yui Archer is an experienced styling manager currently employed at SHEIN since November 2020, overseeing campaign and e-commerce fashion styling management while leading a team of stylists and assistants. Responsibilities include performance reviews, project supervision, and the creation of detailed styling briefings. Prior roles include Campaign and E-commerce Lead Stylist and Freelance Stylist at Urban Outfitters, as well as various positions at TOPSHOP TOPMAN where Yui advanced from Junior Field Creative Specialist and Stylist to Global Flagship Senior Stylist. Additional experience includes visual merchandising roles at Selfridges and Forever 21, starting in retail and visual assistance. Yui holds an English Language degree from Aoyama Gakuin University, complemented by foundational education at Matsudo High School in Tokyo.