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Luiz Fernando Amorim de Souza currently serves as a Senior Account Manager at SHEIN since September 2023. Prior to this, Luiz held the position of Coordenador Comercial at Americanas S.A. from June 2021 to August 2023, where experience focused on digital categories, sellers, and suppliers. Luiz began a career in the commercial sector at B2W Digital, serving as a Coordenador Comercial and executing marketing strategies. Previous roles include Key Accounts Analyst at The Coca-Cola Company, where responsibilities involved managing budgets and assisting account managers, as well as an internship in finance for key accounts. Educational qualifications include a Bachelor of Engineering in Industrial Engineering from Cefet/RJ and undergraduate studies at Arizona State University through the Ciência Sem Fronteiras program. Early involvement with Enactus involved administrative-financial tasks for social impact projects.