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Gemma Dunne serves as the Chief Product Officer at SHEIN since September 2023, bringing extensive experience in the fashion retail industry. Prior to this role, Gemma held multiple positions at PrettyLittleThing.com from October 2013 to March 2023, including Buying Director, Head of Buying, Buying Manager, and Senior Buyer. Gemma's career began at AQ/AQ as an Assistant Store Manager from December 2009 to March 2013. Gemma completed education at The Salt Grammar School between 1997 and 2000.