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Charlene Lee serves as the Global Public Relations Director at SHEIN since August 2022, bringing extensive experience in corporate communications and public relations across various industries. Prior to SHEIN, Charlene held significant roles including Senior Director of Corporate Communications for Match Group, where focus was on crisis communications and relationship management in APAC, and Head of Corporate Communications for Tata Consultancy Services, overseeing strategic communications in the region. Charlene's career includes leadership positions at IBM Singapore, IBM ASEAN, Sennheiser Greater China, and Ketchum, showcasing a strong background in marketing communication and strategic PR management. Academic credentials include a Bachelor of Arts with Honours in Mass Communications from Murdoch University, specializing in advertising and marketing.