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Emily Moorlock is a Senior Lecturer in Marketing at Sheffield Hallam University since August 2013. Prior to that, Emily held various roles such as Research Controller at UK Greetings, Marketing Coordinator at Grant Thornton UK LLP, Auditor at Baker Tilly, and Graduate Research and Teaching Assistant in Northern Madagascar. Emily holds a PhD in Consumer-Brand Relationships from Sheffield Hallam University and a BA (Hons) in Business Management from the University of Leeds.