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Gina Vaynshteyn is a seasoned professional in digital content and commerce, currently serving as the Sr. Commerce Director at SHE Media for StyleCaster and SheKnows since September 2023. Prior experience includes roles such as Editorial Commerce Director at Well+Good, where Gina managed the commerce editorial calendar and optimized content for various lifestyle verticals, driving significant ROI and leading SEO strategies. As Commerce Editor at Scary Mommy, Gina oversaw affiliate content, resulting in substantial revenue growth. Additionally, Gina's background includes various freelance writing and content strategist positions, along with leadership roles at O.school and First Media US, where traffic and engagement metrics saw remarkable increases under Gina's guidance. Gina Vaynshteyn holds a BFA in Creative Writing from Chapman University and an MFA in Creative Writing from San Diego State University.