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Fernanda Arriaga is a skilled content creator and social media strategist with extensive experience in developing brand content and social media strategies. Currently employed at Shasa since February 2023, Fernanda previously served as a Community Manager at NEXU, where notable contributions included the #Conversaciones campaign aimed at enhancing positive online reviews. Experience as a Social Media Business Strategist at Guerrilla Gorila involved overseeing content strategies that facilitated significant organic growth for brands. Earlier roles included practical communications experience at Capital Radio and social media strategy at H. Ayuntamiento de Toluca. Fernanda holds a Bachelor's degree in Communication Studies from Universidad de Ixtlahuaca and a diploma in English from Universidad Autónoma del Estado de México.