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Craig Cunningham has extensive work experience in marketing and product management. Craig started their career at Nielsen in 2003 as a Data Analyst before becoming a Marketing Assistant. In 2008, they joined Panasonic as a TV Assistant Product Manager and worked their way up to European Marketing Manager and Head of Vision. From 2019 to 2023, Craig worked at Samsung Electronics as a Senior European Strategy Manager and later as the Head of Product Marketing Europe. Currently, they are employed at SharkNinja as the Ninja EU Category Lead and will soon become the Category Marketing Director EMEA - Ninja.

Craig Cunningham obtained a Master of Business Administration (M.B.A.) degree from the University of Surrey between 2016 and 2018. Additionally, they earned a Professional Certificate from the Chartered Institute of Marketing in the years 2006 to 2008.