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Emma Holloway has worked in various roles in the finance and operations sector since 2010. Emma began their career as a Hospitality Assistant at The Hub - Edinburgh's Festival Centre in 2010. In 2013, they moved to HotDocs Limited as a Finance Assistant, where they were responsible for accounts payable and maintaining the purchase ledger. In 2015, they joined Menzies Distribution as a Finance Analyst, where they were responsible for sales analysis within the Final Mile division. In 2016, they moved to HotDocs Group as a Sales Operations Specialist, where they worked with the business systems administrator to ensure the smooth transition of data from Sage CRM to NetSuite following the acquisition and developed the inside sales lead qualification process in the CRM. In 2018, they joined Axios Systems as a Sales Operations Manager, where they were responsible for business partnering with sales, marketing, consulting and finance to establish best practice process for monitoring progress. Finally, in 2019, they joined ShareIn as the Head Of Finance and Management Accountant.

Emma Holloway is currently enrolled at ACCA. Previously, they obtained a Bachelor's Degree in Economics from The University of Edinburgh between 2009 and 2013.