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Marcela (March) Gutierrez is a seasoned entrepreneur and leader with extensive experience in fostering innovation and collaboration across various sectors. As the CEO and Founder of Lamarch since February 2017, Marcela has focused on supporting entrepreneurship projects through tailored solutions and community-building initiatives. In addition to this role, Marcela has served as an Ambassador for Shared_Studios since September 2018, promoting meaningful connections in immersive environments. Previous positions include managing strategic partnerships at Centraal and directing the first corporate acceleration program in Mexico at naranya*LABS. Marcela's early career featured key roles in incubation and advisory positions at Tecnológico de Monterrey and G&G Business Strategy Solutions, contributing to the development of entrepreneurial ecosystems. Academic credentials include a degree in International Commerce from Universidad de Monterrey and various diplomas in innovation and neuro-linguistic programming.