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Eva Liu has worked in the advertising and marketing industry since 2015. Eva began their career at L'Oréal as a Marketing Assistant, where they mobilised cross-functional teams for the L'Oréal Paris Makeup relaunch in all stores of Cosmed. Taiwan. In 2016, Eva joined Les Sublimes as a Project Coordinator, where they led 4 multi-national team members and reached out to relevant media/KOL/brands for collaboration. In 2015, Eva joined Alibaba Group as an AliExpress-Senior Integrated Marketing Specialist through the AGTD Program. Eva planned and organised AliExpress' monthly member's day as a key strategy to increase user retention. In 2019, Eva became an Account Manager at Sunbathe Creative Co. Ltd., where they grew the Instagram account @letsbodytalk from 0 to 5,000+ followers with a high engagement rate. In 2021, Eva became a Creative Strategist and Influencer Strategist at SHARE Creative, delivering social media playbooks for clients. Eva also became a Marketing Advisor and Head of Marketing at RicoRico International Co. Ltd., where they led and delivered a successful crowdfunding campaign that gained 1,300+ new customers and raised £51,000.

Eva Liu began their education in 2008 at National Taipei University, where they earned a Bachelor of Arts (BA) in Foreign Languages and Applied Linguistics. In 2013, they went on to pursue a Master's Degree in Business Administration and Management, General at National Taiwan University, which they completed in 2015. That same year, they also participated in an Exchange Program of Management College at HEC Paris, where they studied Business Administration and Management, General.