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Andrew Helbig is currently a Category Analyst in Category Strategy at Shankman & Associates, Inc., where responsibilities include analyzing large data sets and specializing in Kroger's internal data. Previously, Andrew served as an Associate Analyst in Category Strategy at LexisNexis, conducting projects related to profit margins, data normalization of extensive databases, and developing analytical models for pricing decisions. Andrew's early experience includes working as a Farm Laborer at Baumans Farm Market. Andrew holds a Bachelor's degree in Business Analytics and a BSBA in Marketing from Xavier University, completed in 2020.