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Markus Prandini is an accomplished academic and professional with extensive experience in higher education and international business. Currently serving as the Director of Know-How Transfer Services and a Professor for Innovation and Entrepreneurship at Kalaidos Fachhochschule Schweiz since August 2022, Markus facilitates knowledge transfer between academic institutions and various sectors. Additional roles include Visiting Professor at Shenzhen Technology University Business School, Part-Time Lecturer at Shanghai University and IPAG Business School, and Academic Director for Quality Management at IU Internationale Hochschule. Previous positions include Managing Director at Scitury GmbH and Head of Competence Center Asia Business at ZHAW School of Management and Law. Markus holds a PhD and MSc from the University of St. Gallen, specializing in business administration and education.