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Heidi Yan, PhD, currently serves as a Guest Professor at FHS St.Gallen, Hochschule für Angewandte Wissenschaften since August 2018 and holds the position of Director and Lecturer for the Joint China Swiss Project at Shanghai University since February 2013. Previous academic appointments include Visiting Scholar roles at the University of Oxford, Fudan University, and EPFL. In prior professional experiences, Heidi Yan served as China Representative for DELTA from January 2011 to December 2012 and worked as an Innovation Consultant at Innovation Centre Denmark between November 2007 and June 2010. Earlier career roles include Project Researcher and Marketing Executive at Nokia Siemens Networks. Heidi Yan earned a PhD in Economics from Aalborg University and pursued studies in Innovation and Entrepreneurship at the University of Oxford.