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Rachel Maus is an accomplished marketing and communications professional with extensive experience in customer experience, social media, and education. Currently serving as Marketing and Communications Lead at Shad Canada, Rachel previously held the role of Customer Experience Lead at Indigo since 2017, where responsibilities included developing marketing initiatives and enhancing brand loyalty. Rachel also worked as a Social Media and Communications Coordinator at KiDrone, crafting strategies for digital engagement, and as a Teaching Assistant at Wilfrid Laurier University, facilitating student success through effective communication. With a strong foundation in sales and team management from positions at Boutique Jacob inc. and The Body Shop, alongside academic credentials including a Master's degree in Communications and an Honours Bachelor's degree in Psychology and Social Development Studies, Rachel demonstrates a commitment to fostering community relationships and achieving organizational goals.