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Guillermo P. is a highly experienced professional in analytics and digital marketing, currently serving as the Global Analytics & Data Manager at SGS since November 2019, overseeing a team of four and reporting to the Global Director of Digital & Brand. Previously, Guillermo has held positions such as Sr. Digital Marketing/Web/Social Listening Analyst at SUEZ, where expertise in web analytics and social listening was demonstrated, and as a Co-Owner at Conecto Digital, focusing on business development and digital marketing strategy. With a strong background in product management and marketing from companies like DIRECTV, CANTV, and Panasonic, Guillermo has successfully launched various products and managed significant projects that boosted market share and subscriber growth. Educational credentials include an MBA from IEB, a Business Analytics program at Harvard Business School, and a Bachelor's in Business Administration from Universidad 'Santa María'.