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Mattias Lundin is a seasoned marketing professional with extensive experience in the film and entertainment industry. Currently serving as the Marketing and Publicity Manager at SF Studios since September 2018, Mattias specializes in optimizing communication and marketing strategies for films in the Swedish theatrical window. Prior roles include Head of Sales and Marketing for TV-Series and Movies at Viaplay AB and Marketing and Distribution Consultant at the Swedish Filminstitute. Mattias's career began at Warner Bros. Entertainment and includes significant positions at Twentieth Century Fox, where responsibilities escalated from Publicity Manager to Marketing Director. Educational background includes studies at Berghs School of Communication and Uppsala University.