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Cristian Arturo Martínez Valencia is an experienced data professional currently serving as Product Data Lead at Sezzle since November 2024. Previously, Cristian held the position of Data Lead at Sumer from November 2022 to October 2024, where the focus was on creating quarterly dashboards that significantly improved response times to key performance indicator (KPI) fluctuations. Earlier experience includes a Data Analyst role at Frubana, where Cristian analyzed pricing strategies and developed ETL processes for outlier analysis, contributing to competitive pricing. Cristian also interned in Trade Marketing at Newell Brands, implementing statistical analyses that resulted in notable sales increases. Cristian holds a Bachelor's degree in Business Administration and Management and a Minor in Sustainability and Circular Economy from Universidad de La Sabana.