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Elodie Mavit serves as Directrice Data & CRM at ³§Ã©³ú²¹²Ô±ð since July 2021, after holding the position of Head of Precision Marketing & Dataviz at Kering from October 2019 to October 2021. At Kering, Elodie led performance measurement for five fashion brands, developed data visualization tools to monitor CRM actions, and constructed a client engagement strategy through customer audits and segmentation. Prior to Kering, Elodie worked at Sephora as Head of Clients & Brands Data Analytics EME and Senior CRM Campaign Manager, where responsibilities included leading client data analytics and managing marketing campaigns across Europe and the Middle East. Elodie's early career includes consulting in datamining at Soft Computing and various roles focusing on client data analysis, segmentation, and modeling at notable companies such as Pages Jaunes, SFR, and Alloresto.