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Andreas Friesch currently serves as a Functional Food Enthusiast at Cellagon since October 2023, while also functioning as a Strategic Consultant for SEVEN SUNDAYS since 2022, specializing in direct-to-consumer strategies. Andreas holds advisory roles at may as a Beiratsmitglied and at PLANPROTECT AG as Aufsichtsratsmitglied. Previously, Andreas was the CEO of LR Global Holding GmbH from 2018 to 2022, overseeing operations in 28 countries with over 300,000 sales partners, and played a key role in transforming the company into a modern digital player. From 2008 to 2018, Andreas held a prominent position as CEO of Thermomix at Vorwerk Gruppe, managing a large sales organization. Prior experience includes a position as Sales and Marketing Director at Philips from 1992 to 2008, where Andreas was instrumental in developing the lighting strategy for the DACH region.