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Systems-thinking CX leader turned Venture Capitalist. Cristina values driving growth in people and organizations. To do that, she focuses on keeping the triple-bottom-line in balance – a company’s mission, people, and business outcomes. Born in Miami as the daughter of Cuban-Greek immigrants, Cristina witnessed early on the courage and resilience needed to go after a better life. Along her journey, she’s taken on many passion-lead jobs including small-business owner, jeweler, voice-over artist, executive coach, service designer, and co-founder of an e-learning SaaS platform. After seven years of building her career and community abroad, she went on her next adventure moving to San Francisco to open Typeform’s first US office. While in the US, she held leadership roles in two hyper-growth SaaS startups where she built and operationalized teams from scratch.