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Juan Carlos Romero is an experienced professional in architecture and business development with a strong background in various roles across multiple organizations. Currently serving as Deputy Business Development Director - International at setec Bâtiment since June 2022, Juan Carlos previously contributed as a Strategy & Innovation Associate at CRA-Carlo Ratti Associati from February 2018 to June 2022, focusing on business development and external relations. Earlier experience includes roles as Project Architect at BR Proyectos, where responsibilities included the development of housing, commercial, and industrial projects, and as Design Architect at Solinoff Corporation S.A, focusing on interior design projects in the corporate, commercial, and education sectors. Academic credentials include a MSc in Architecture with a specialization in Management in the Built Environment from Delft University of Technology and a Master of Architecture from Universidad de Los Andes.