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Catherine Smee is an experienced Operations Director at Set Creative and SET Live, where expertise in designing and delivering impactful brand experiences has been applied to renowned clients such as Google, Heineken, and Coca-Cola since 2006. Additionally, Catherine serves as a Director at Flourish and co-founded Park Avenue Productions, where responsibilities included account management from 2001 to 2006. With a strong background in creating live events and brand activations, Catherine effectively combines strategic thinking and creativity to solve business challenges through memorable physical experiences.