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Tony Sparks is a seasoned professional with extensive experience in sales, marketing, and customer engagement across multiple prominent companies. Currently serving as the Commercial Director for U.S. Sales at Sesh Products, Tony drives initiatives towards a tobacco-free future. Prior roles include Head of Customer Wow at Curby's Express Market, Co-Founder and CMO at Betterment Retail Solutions, Vice President of Merchandising at Yesway, and Vice President of Marketing at Alon Brands / 7-Eleven. Tony began the career as National Category Manager for Fresh Food at 7-Eleven, where strategic category vision and planning were developed. Educational qualifications include a Bachelor of Applied Science in Finance and Financial Management Services and a Bachelor of Science in Finance with a focus on Investment Strategy from the University of Nevada-Las Vegas.