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Alvin Fu is Vice President and General Manager of Greater China for Sesame Workshop. He oversees the development and implementation of the organization’s long-term strategic vision to help the next generation of children in Mainland China, Hong Kong, and Taiwan grow up smarter, stronger, and kinder.

Fu is responsible for the expansion of Sesame Street’s commercial business, generate new business models, and secure strategic partners across key areas of business, including Consumer Products, Content Production and Distribution, English Learning and Formal Education, and Themed Entertainment. He is also developing community outreach programs, educational assets, and a whole-child approach to learning that maximizes benefits to children and harnesses the full potential of the Sesame Street brand.

Prior to joining Sesame Workshop, Fu was President and CEO of Wanda Studios Qingdao, where he was tasked with building one of the largest studios in the world. Before that, he served as Managing Director of Home Entertainment at 20th Century Fox China. During his tenure there, Fu transformed the Home Entertainment division from a physical to digital platform business and drove a substantial revenue increase. Fu has also held various roles at Heinz and Gillette and has a track record of high achievement in sales.

Fu graduated from the University of Hong Kong and earned an MBA from the Hong Kong University of Science and Technology. He resides in Shanghai, with his wife and son.