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John Sweeney has a wealth of experience in the music industry, working in various roles at companies such as SESAC, Reliable Source Music, Performing Right Society, and MCPS-PRS Alliance. Currently serving as Vice President of Creative Services at SESAC, UK & International, John is responsible for identifying non US acts for representation in the US. With a Master of Business Administration from the University of Westminster, John excels in business, management, marketing, and related support services.