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David Ruiz currently serves as the Sales Manager for Spain at SES-imagotag, a position held since May 2019. Previously, David held roles including Executive Account Manager at ASTS | Security-ESL&Marketing Solutions and Director Comercial y Marketing as a Partner Oficial for SoluM in Iberia. David's experience in the retail sector spans over a decade, including leadership positions as Director of Business Development at Repromatic Trade S.L. and Director Comercial y Marketing at Prosegur. Early career roles included Security Manager at Eldo Megastore and Department Store Manager. David holds a Master's degree in Marketing and Sales Management from EAE Business School and has completed various educational programs in security management and industrial training.