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Geoff fell in love with numbers at an early age, a fascination that soon extended to computers, programming, and problem-solving. By age 14, Geoff had written code for a video game that he eventually sold on CompuServe. He co-founded InterAxis, selected as one of California’s top 10 start-ups in 1997 which was later sold to Infranor.

Driven to solve problems of inefficiency and waste through mathematical equations, Geoff founded Service Objects in 2001. Since then, Service Objects has validated and improved more than 4 billion contact records for over 2,800 clients.

Geoff drives the leadership team to success at Service Objects. He wears many hats including product visionary, mentor and math wizard. An avid outdoorsman, Geoff can often be found on his bicycle or playing beach volleyball.