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Sui Fong Li is an experienced professional currently serving as the Strategy and Performance Manager and previously as the CX Customer Insights Manager at Service NSW since January 2019. Sui has held various roles including Digitalisation Specialist at Transport for NSW, Account Director at Potentiate, and Coordinator of Research & Insights at the City of Ryde. Sui's expertise in insights and research was further developed through roles at Nielsen, Taverner Research, and Newspoll. Sui began a marketing internship at Voyages Hotels & Resorts and holds a Bachelor of Commerce degree with a focus on Services Marketing from UNSW, completed in 2009.