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Kashif Khwaja is an accomplished professional with extensive experience in operational leadership and sales management across various sectors. Currently serving as a Member of the Board of Trustees for Cadet College Hasanabdal Endowment Fund Trust and a Non-Executive Board Member at Speed (Pvt) Limited, Kashif has been the Chief Operating Officer at Service Industries Limited since August 2016, where responsibilities include driving significant revenue growth and overseeing the domestic footwear business. Prior roles include Group Head of Sales at Fatima Group, Executive Marketing and Sales Director at British American Tobacco in Korea, and various leadership positions within British American Tobacco across the Asia Pacific region. Kashif holds an MBA from Quaid-e-Azam University, Islamabad, and a high school degree from Cadet College Hasanabdal.