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Haroon Sheikh is an accomplished professional with over 15 years of experience in strategy and management consulting. As a Partner at Strategy& Middle East since August 2006, Haroon has leveraged expertise in various sectors. Additionally, Haroon co-founded Servaid Pharmacy (Pvt) Ltd. in July 2015 and SMASH BURGERS FRIES in August 2020, showcasing entrepreneurial skills. Prior to these roles, experience includes positions at Mars Incorporated as Market Manager for Pakistan and Market Planning Manager for the Gulf region from August 2003 to August 2006, and Brand Manager at ICI Pakistan Limited from 1998 to 2002. Haroon holds an MBA in Marketing & Strategy from INSEAD and a BSc in Economics from the Lahore University of Management Sciences. Early education was completed at Aitchison College.