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The Marketing and Customer Engagement team at Serrala is responsible for driving brand awareness and customer loyalty through strategic marketing initiatives and targeted campaigns. They focus on enhancing the customer experience by integrating feedback, promoting engagement, and developing tailored communications that highlight Serrala's innovative financial automation solutions. The team collaborates across functions to ensure a cohesive approach to both customer acquisition and retention, ultimately aiming to elevate Serrala’s position as a leader in the fintech space.