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Bart Parren is an accomplished executive with extensive experience in product management and strategic leadership. As Chief Product Officer at Serrala since August 2007, Bart oversees product strategy, planning, and execution, focusing on innovative financial software for CFOs. Previous roles include SVP Solution Transformation, where Bart established and scaled the Serrala Center of Excellence in Pune, India, and Managing Director EMEA, where Bart significantly grew the EMEA business. Earlier experiences include Market Manager and Senior Product Manager at XRT, where Bart developed a successful treasury management system, and Managing Director at Beyers GmbH, where Bart founded its first international subsidiary in Germany. Bart holds a Drs in Econometrics from Tilburg University and attended Leiden University and International Christian University.