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Jo Watts is an accomplished General Manager at Serious Pig since September 2015, where leadership skills drive team motivation and growth in the Retail and D2C sectors. With a background as a self-employed consultant for a food production business and a food and drink festival, Jo has also served as an Area Manager at New Look, successfully transforming a challenging region into a top performer. Previous experience includes roles such as Senior Area Manager at Blacks Outdoor Retail Limited, Operations Controller and Area Manager at River Island, and Catering Manager at Inn Leisure. Jo's early career began as a Reservations Manager at Applause. Jo holds a BSc in Social Studies, Cultural Studies & Political Philosophy from London Metropolitan University.