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Rita Lyassami has a diverse work experience in various industries. In 2018, they worked as an Assistant PR & Digital at ANGELO SENSINI COMMUNICATION until February 2019. From March to July 2019, they served as an Assistant Press Attaché for Vestiaire Collective. In September 2021, Rita joined Axecibles as a Commercial and Marketing Attaché, where they remained until July 2022. In August 2022, they transitioned to the role of Business Developer at WebexpR until December 2022. Currently, Rita holds the position of Digital Transformation and Innovation Manager in Training at Serious Factory starting from January 2023.

Rita Lyassami completed their Master's degree in Marketing, specializing in Digital Strategies and UX UI Design, from ESD - École Supérieure du Digital in 2019. Prior to that, they earned their Bachelor's degree in Business Administration with a focus on Digital Marketing from ESCG Paris between 2014 and 2018. In addition to their formal education, Rita obtained certifications in Google Ads for advertising on the search network, Google Ads, and Google Analytics in May 2019 from Google.