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Fernanda Sousa is a seasoned branding designer with extensive experience in the field. Currently serving as a Senior Branding Designer at Serena Energy since April 2023, Fernanda previously held the position of Designer Pleno at Grupo Multi from February 2020 to April 2023, where responsibilities included managing branding for the Multikids Baby line. Prior roles include Designer Júnior at La Fabbrica Comunicação e Marketing, focusing on educational projects, and at Buba, where packaging and product development were key tasks. Earlier experiences include work at R Misto in visual identity and social media, an internship as a cultural educator at SESC SP, and serving as Art Director at Jornal Impacto Ambiental, coordinating design efforts. Fernanda's education includes a Bachelor's degree in Graphic Design from Universidade Estadual Paulista Júlio de Mesquita Filho and Middlesex University.