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Felipe Álvarez Fernández has a diverse work experience in the field of digital marketing and entrepreneurship. Felipe started their career as a Comunicador at Escuela de líderes in 2014, where they were responsible for creating the corporate image, managing social media platforms, and designing advertising campaigns. From there, they moved on to various roles in different companies, including Choucair Testing S.A., where they worked as an Analista Creativo and provided support in lead acquisition, website creation, and inbound marketing strategies. Felipe also gained experience as a Data Growth Specialist at Docred and as a Growth Marketer at Satrack.

In 2019, Felipe joined Q-Vision Technologies as an Inbound & Outbound Marketing Specialist, where they led 360-degree digital marketing strategies, including landing pages, marketing automation, email marketing, SEO/SEM, and social media. Felipe collaborated with the sales team on national and international campaigns, utilizing tools like Google Analytics, RD Station, and Hubspot.

Felipe's career continued to progress, and in 2021 they became an Expositor y consultor Digital Marketing at Cámara de Comercio de Medellín, where they presented on marketing trends and strategies to 120 Colombian companies and provided consulting services to eight companies on their digital marketing and sales strategies.

In 2022, Felipe worked as an Expositor marketing - Conecta Digital at Bancoldex and as a Director de marketing at Blocky. At Bancoldex, they delivered marketing presentations, and at Blocky, they led growth strategies for the Colombian marketplace, working with teams on UX/UI, SEO, rebranding, and enhancing the value proposition for end-users.

Most recently, in 2023, Felipe joined Serempre as a Digital Marketing Strategist, focusing on developing and executing digital marketing strategies.

Throughout their career, Felipe has demonstrated a strong understanding of digital marketing, branding, and growth strategies, and they have gained experience working with various tools and platforms in the field.

Felipe Álvarez Fernández completed their undergraduate education at Universidad de Medellín from 2009 to 2016, where they obtained a degree in Comunicador Gráfico Publicitario with a specialization in Comunicación Gráfica Publicitaria.

In terms of additional certifications, Felipe obtained the following:

- In January 2019, Felipe obtained a certification in Google Ads from MDALatam University.

- In March 2019, they obtained a certification in Lego Marketing Play from MDALatam University.

- Felipe also earned a certification in Inbound Marketing from HubSpot Academy in November 2021.

- In November 2021, they obtained another certification in Google Ads from Google.

- Additionally, Felipe earned a certification in Marketing y Negocios Digitales from Partners Academy in December 2021.

- Finally, they obtained a Google Ads Certified certification from Google Ads in January 2019.