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Adam Berry has been working in the industry for over 16 years. In 2004, they began their career as a Sales Advisor at Advance Performance. In 2010, they took on a role as an Account Manager at AB Link Solutions, in addition to a PR and Marketing role at Advance Performance. In 2011, they joined Pardot, a salesforce.com Company, as a Sales Executive and subsequently became a Senior Account Manager. In 2017, they moved to Salesforce where they held the roles of Account Executive, Marketing Cloud FINS and Enterprise Account Executive, Marketing Cloud. Most recently, in 2020, they became an Account Director at Sercante.

Adam Berry attended Nottingham Trent University from 2007 to 2010, where they received a BSc (H) in Sport Science and Management. Adam also attended The Deepings School and Pareto law, but did not receive any certifications.