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Efrat Peeri is an experienced professional in product management and user experience (UX) design, currently serving as the Head of Product at Seperia since 2024. Prior to this role, Efrat held the position of Product Manager at Bookaway from 2022 to 2024, and spent several years at Matrix Experience (2015-2022) as Head of UX, leading teams and managing major projects across various digital platforms. Efrat also has a diverse background in media, having worked as Editor In Chief at Maariv Online, Subeditor for a television show, and Head of the News Department at nana10. Efrat's career began in software development with positions at Microsoft and Amdocs, while education includes a B.Sc in Computer Software Engineering from the Technion and a UX design course at UXV College.