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Joana C. is a skilled professional in digital marketing with extensive experience in paid advertising strategy and campaign management. Currently serving as a Paid Ads Manager/PPC Specialist at That Company since March 2021, Joana develops advertising strategies across Google Ads and Bing Ads for startups, creates messaging and creative briefs, executes A/B tests, and provides data-driven insights for clients. Prior experience includes a role as Senior Digital Marketing Specialist at PurpleClick Media Pte Ltd where Joana managed a substantial advertising budget across various platforms, and as Curation and Exhibitions Program Manager at National Gallery Singapore, focusing on educational programs and digital content. Additionally, Joana has experience in advertising promotions from MediaNation Inc. Joana holds a Specialist Program in Digital Marketing from CIIT College of Arts and Technology Inc. and a Bachelor of Business Administration in Marketing from the University of Santo Tomas.