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Cassia Bommarito is a Senior Brand Manager at Sensi Brands Inc. since December 2023, with extensive experience in the cannabis industry. Previously, Cassia served as a Cannabis Brand Execution Manager at The Boston Beer Company from January 2023 to November 2023, and as a Marketing Manager at both NOYA Cannabis Inc. and Gage Cannabis between July 2020 and December 2022. Cassia also held roles as a Marketing Content Manager at Radicle Cannabis, Graphic Designer and Copywriter at Ashley & Malone, and Community Manager at Colour. Educationally, Cassia is pursuing a Master's degree in Communication Management from McMaster University and holds a Certificate in Graphic Design and a Postgraduate Program in Copywriting from Humber College, along with a BA in English Language & Literature from Brock University.