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Geoff Telfer has a strong background in financial planning and operations management. Geoff currently serves as the Chief Operating Officer at Sens.AI Incorporated, where they are responsible for architecting operations to support the startup's exponential growth. Geoff also handles financial modeling and due diligence consulting for potential investors. Prior to this role, Geoff worked at TELUS Communications for several years. As the Director of Budgeting, Planning & Performance, they led a 50-person team and oversaw financial and business planning for a large business unit. Geoff also implemented SaaS, workforce planning, and business intelligence solutions to improve insights and decision-making. Additionally, Geoff held the position of Director of Products & Services at TELUS, where they managed a large portfolio and successfully navigated a market environment of technological change and industry consolidation. Geoff is known for their innovative approach to business intelligence and their ability to transform team activity from reactive data collection to proactive marketing leadership.

Geoff Telfer pursued their education in a chronological manner, starting with their Bachelor of Commerce in Urban Land Economics at The University of British Columbia from 1992 to 1996. In 1998, they further enhanced their knowledge by obtaining an MBA in Technology Marketing from the same university, concluding their formal education.