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Theron Gore has worked in the digital marketing and hospitality industry for over 25 years. Their career began in 1995 as a Senior Consultant at Accenture. Theron then moved on to Agency.com as a Senior Strategist in 1999. In 2001, they became the Director of Interactive Technology at Publicis Hawkeye. In 2002, they founded Eagle River Associates, Ltd., a digital marketing agency specializing in destination resorts, hospitality, and travel. In 2007, they founded PostClick LLC. From 2013 to 2019, they were the Founder and CEO of SendSites, a software company with products that include SendSites and purlHub. Currently, they are the Chief Marketing Officer at East West Hospitality.

Theron Gore attended St. John's College from 1989 to 1991, studying Classics, before transferring to the University of Chicago where they earned an AB in Political Science in 1993.