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George Wehbe is a Senior Data Engineer at Sendle since October 2024, with extensive expertise in data analytics and performance analysis within the sports and entertainment sectors. Previously, as Data & Analytics Manager at Gemba, George oversaw the Data & Analytics division to deliver professional services and products. Notably, George served as Section Lead for Sport Intelligence & Technology at the NSW Institute of Sport, where responsibilities included establishing a data science strategy and managing data architecture. Other significant roles include various positions at icare NSW, the Western Australian Institute of Sport, and professional sports teams like Western Sydney Wanderers FC and Brisbane Lions. George holds a Graduate Certificate of Data Science from James Cook University and a Bachelor of Exercise & Sports Science with First Class Honours from Australian Catholic University.