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Sonali Digwal is a Business Intelligence Manager at Sendbird since November 2021, where responsibilities include managing a data analytics team, collaborating with the Marketing team to enhance key analytics initiatives, overseeing data migration to BigQuery, and serving as a liaison between GTM and Data Engineering teams. Prior experience includes serving as a Lead Analyst at Heroku, focusing on enabling self-service analytics and optimizing server performance, and as a Data Analyst II at Concur, where key metrics dashboards were developed. Sonali began the professional journey as a Graduate Assistant at Texas Tech University, overseeing web content migration and data modeling. Educational qualifications include a Master's in Management Information Systems from Texas Tech University and a Bachelor’s in Computer Science from Padmabhushan Vasantraodada Patil Institute Of Technology. Certifications include LookML Certified (2021), with proficiency in multiple databases, programming languages, and analytics tools.