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Sasha DiGiulian is the CEO of SEND Bars and a professional athlete with adidas and Red Bull. Sasha also serves as a Member of the Board of Trustees for the Women's Sports Foundation and is a Founding Member of Roam Media, Inc. Additionally, Sasha is a freelance writer for Outside Magazine, a freelance producer for Outside TV, and an Ambassador for Right To Play, AriensCo, and Protect Our Winters. Sasha completed their education at Columbia University and The Potomac School.