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Zach Lane is an experienced marketing professional and business owner with a diverse background in channel management and partner enablement. Currently serving as Channel Business Manager at Semtech since May 2024, Zach has previously led channel marketing initiatives at GetWireless and held significant roles at Cradlepoint in global partner enablement. With a foundation in sports marketing and partnership development from positions at Bodybuilding.com and The Marketing Arm, Zach excels in creating impactful marketing strategies through strong relationship building and innovative content creation. Zach holds a Bachelor of Science in Sport and Fitness Administration/Management and Economics from Southern New Hampshire University.